This month, BIC talks to three sales managers responsible for Southern California about business in the Golden State: Vern Aguirre, California region executive for Banco Popular; Per-Johan Berger, vice president of products and marketing for U.S. Bancorp Investments and Insurance; and Larry Stinson, a Wells Fargo Investments senior vice president and regional sales director based in Orange County.
BIC: How does the Southern California customer demographic affect your business?
Aguirre: The majority of our branches are located in lower income, community reinvestment act (CRA) markets, which have been largely ignored by banks. The customer base here tends toward middle market and entrepreneurs. About half our clients are Hispanic.
Berger: Southern …
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